A new campaign aimed at providing Ontario parents with the facts about COVID-19 vaccination for children aged five to 11 flips the script on a familiar family topic. Parents, have you done your homework?
Just as children are asked to do their homework, now it’s time for parents to do their own to make an informed choice about COVID-19 vaccination for their children. It’s okay though, because the medical experts are helping to make this easy.
The “Parent Homework” COVID-19 campaign, which launched today, was created by the Children’s Health Coalition, a collective of children’s health organizations across Ontario. It features TV and digital advertising, social media content including videos (“Homework” and “Tutor”) and a new website – parenthomework.ca.
Parenthomework.ca offers reliable resources to families with the facts about the COVID-19 vaccine, a curated list of frequently asked questions specific to the five to 11 age group, including some of the most common questions received by the SickKids COVID-19 Vaccine Consult Service, and helps parents “talk to a tutor” through the SickKids COVID-19 Vaccine Consult Service, as well as to book vaccination appointments.
The goal: to support families by providing them with trusted information about COVID-19 vaccination for children and learn from medical experts – all in one place.
The Children’s Health Coalition includes The Hospital for Sick Children (SickKids), CHEO, McMaster Children’s Hospital, Children’s Hospital – London Health Sciences Centre, Holland Bloorview Kids Rehabilitation Hospital, Children’s Mental Health Ontario, Empowered Kids Ontario and Kids Health Alliance.